01
Grow
Talent development with clarity and structure.
Develop the mindset behind exceptional performance.
High performance comes with invisible pressure.
Pressure to perform
Loss of confidence
Burnout
Team instability
Physical training is standard. Mental preparation is often missing.
Alexandra Jekova Peev
- Olympian
- Sport Psychologist
- Coach
- High Performance Specialist
- Positive Psychotherapy Consultant
Alexandra Jekova Peev is a four-time Winter Olympian and high performance specialist who now works as a sport psychologist and coach.
She combines elite competition experience with applied psychology to help athletes, teams, and leaders perform with clarity under pressure.
- 4x Winter Olympian with World Cup podium experience and victories
- Works at the intersection of sport, high-performance coaching, psychology, and leadership
- Focuses on emotional control, decision making, and sustainable performance
A new standard in mental performance.
Performance Lab is a boutique mental performance lab for those who perform where pressure is real. We do not sell surface level motivation. We build mental systems for sustained performance.
The G.A.E. Method
An integrated method combining sport psychology, performance coaching, resilience, and leadership development.
02
Align
Mental strength and self-regulation under pressure.
03
Excel
Elite performance execution in high-stakes moments.
Built for high performance environments.
Ways to work together.
Individual Coaching
Athletes and rising talents - Inconsistent confidence, focus drift, and competition anxiety
60-90 minute sessionsOnline or in person
- Better focus
- Emotional control
- Competition readiness
Under 18 Support
Young athletes with family alignment needs - Pressure management and identity development
8-12 week progressionAthlete + parent touchpoints
- Healthy confidence
- Routine discipline
- Resilience habits
Private Mentorship
Elite performers and leaders - Need for strategic long-term mental system
3 to 6 monthsPrivate advisory and performance tracking
- Sustained performance
- Strategic clarity
- Personalized methodology
Team Performance Coaching
Sports teams and academies - Instability, communication gaps, and pressure collapse
Custom multi-phase programsAssessment + coaching + training
- Stronger dynamics
- Clear roles
- Pressure execution
Executive Team Coaching
Corporate leadership teams - Decision fatigue, burnout, and leadership friction
Quarterly or half-year cyclesPrivate advisory + team intensives
- Leadership presence
- Self-regulation
- Team alignment
Not all performance support is the same.
Many coaches sell motivation. Performance Lab builds the mindset behind elite performance.
Performance Lab Difference
- Sport psychology plus coaching plus integrative methods
- Work with national teams and elite performers
- Strong academic and professional foundation
- Boutique, selective model
- Proprietary methodology
Trusted across performance environments.
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Certifications: ICF / FEPSAC / ITAA / WAPP / EMCC / BPS
What this work improves.
Focus and concentration
Confidence
Emotional regulation
Mental resilience
Communication
Team dynamics
Leadership presence
Preparation for competition and high stakes moments
Building the future of mental performance in Europe.
Performance Lab is growing into a European High Performance Institute across Athletes, Teams, Leaders, Academy, and Retreats.