Privacy Policy
Last updated: 27 April 2026
This Privacy Policy explains how Performance Lab collects, uses, stores, and protects personal data through the website performancelab.bg and related communication channels.
1. Data Controller
The data controller is Performance Lab, a limited liability company registered in Bulgaria. For all privacy questions, contact: contact@performancelab.bg.
2. What Personal Data We Collect
- Identity data (name).
- Contact data (email address, phone number).
- Professional or contextual details shared in inquiry forms or messages.
- Technical data (IP address, browser type, device information, cookies, and analytics data).
3. How We Collect Data
- When you submit forms on performancelab.bg.
- When you contact us by email, phone, or social media.
- Automatically through cookies and analytics tools.
4. Purposes and Legal Bases
We process personal data based on the following legal grounds under GDPR:
- Contractual necessity: to respond to requests, provide services, and manage client relationships.
- Legal obligation: to comply with accounting, tax, and other statutory requirements under Bulgarian and EU law.
- Legitimate interests: to maintain website security, improve performance, and prevent misuse.
- Consent: where required for non-essential cookies or marketing communications.
5. Recipients of Data
We may share data with trusted service providers (such as website hosting, analytics, communication, and professional advisors) only as necessary and under appropriate contractual and confidentiality safeguards.
6. International Transfers
If data is transferred outside the European Economic Area, we use appropriate safeguards, including standard contractual clauses or equivalent legal mechanisms.
7. Data Retention
We keep personal data only for as long as necessary for the purposes described in this policy, including legal, accounting, and reporting requirements.
8. Your Rights
Subject to applicable law, you have the right to:
- Access your personal data.
- Request correction or deletion.
- Restrict or object to processing.
- Request data portability.
- Withdraw consent at any time where processing is based on consent.
- Lodge a complaint with the Bulgarian Commission for Personal Data Protection.
9. Cookies
performancelab.bg may use essential and analytics cookies. You can control cookies through your browser settings and cookie preferences where applicable.
10. Data Security
We implement reasonable technical and organizational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access.
11. Policy Updates
We may update this Privacy Policy from time to time. Updated versions will be published on performancelab.bg with a revised effective date.
12. Contact
For privacy requests or questions, contact Performance Lab at contact@performancelab.bg.