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Authority built through lived elite performance.

From athlete to psychologist and coach.

From Olympic competition to applied psychology, Alexandra built her path around one question: what makes performance sustainable under pressure?

Her work blends mindset training, behavioral systems, and practical interventions used by athletes, teams, and leadership groups.

Portrait of Alexandra Jekova Peev

Alexandra Jekova Peev

Olympian
Sport Psychologist
Coach
High Performance Specialist
Positive Psychotherapy Consultant

Alexandra Jekova Peev is a four-time Winter Olympian and high performance specialist who now works as a sport psychologist and coach.

She combines elite competition experience with applied psychology to help athletes, teams, and leaders perform with clarity under pressure.

4x Winter Olympian with World Cup podium experience and victories
Works at the intersection of sport, high-performance coaching, psychology, and leadership
Focuses on emotional control, decision making, and sustainable performance

Credentials and certifications

ICF / FEPSAC / ITAA / WAPP / EMCC / BPS

Olympic and professional achievements

Olympian and elite winter sports competitor
Consulted across national and high-performance team environments
Trusted advisor for leaders and performance-focused organizations

Selected partners and organizations

Philosophy and approach

True performance is not a mood. It is a structured mental system that can be trained, tracked, and refined.

Work directly with Alexandra.

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